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ELHS grad, now Clark student, rebrands “Fashion Cookbook”

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Clark University students Hannah Martin of Auburn (r.) and Patricia DeCarvalho have rebranded “The Fashion Cookbook,” a blog Martin started as a junior at Edward Little High School.

College seniors Hannah L. Martin of Auburn and Patricia DeCarvalho of Worcester, Massachusetts, both LEEP Fellows at Clark University, have refreshed and rebranded “The Fashion Cookbook,” a fashion and lifestyle blog that Martin started as a junior at Edward Little High School. The two presented their LEEP Project, “Launching and Branding ‘The Fashion Cookbook’,” at Clark’s annual Fall Fest academic showcase.

Martin is a member of Clark’s class of 2015. She is currently enrolled in Clark’s accelerated B.A./Master’s program, where she is pursuing a degree in professional communications with a focus in marketing. The blog began as a venue to document Martin’s developing personal style and to combine her two interests, cooking and fashion. Because of her blogging efforts, she was invited as a high school senior to attend Teen Vogue’s Fashion University in Manhattan.

This spring, Martin brought DeCarvalho to a similar gathering, Lucky magazine’s Fashion and Beauty Blogger Conference in Los Angeles, while the two were in the midst of rebranding the blog and incorporating an associated image consulting business. “We wanted to take it a step further to make the blog seem more attainable in terms of the clothing we wear,” said Martin.

With funding from Clark’s LEEP Program, the students were able to retain a graphic designer to redesign the Fashion Cookbook website. They also won third place, plus a $1,000 award to put toward improving their product, through Clark’s annual “U-reka: Big Idea Contest.”

Martin, who majors in communication and culture, and DeCarvalho, who majors in management, were among 90 Clark students selected as LEEP Fellows. LEEP (Liberal Education and Effective Practice) is Clark’s unique model of education that combines a robust liberal arts curriculum with life-changing world and workplace experiences.

Designed “to make fashion accessible and empowering to all,” the Fashion Cookbook shares fashion and beauty “recipes” made up of “ingredients” that are a mix of expensive and lower-priced items. In rebranding the site, Martin and DeCarvalho took inspiration from fashion blogs such as “The Chriselle Factor” and “Sincerely Jules.” While the two usually model for the site themselves, they also occasionally feature others. A December 6 entry featured Martin’s brother, Camden, and her father, Paul, with descriptions of their personal styles.

The Fashion Cookbook also promotes a new image consulting service for the fashion-challenged. Packages vary from $250 for a “special occasion” or “career” styling to $800 for a “total transformation.” The service’s first client, who took advantage of the “developing your personal style” package to refresh her wardrobe, was Shari Worthington, the students’ LEEP Program mentor and an Entrepreneur-In-Residence at Clark University’s Innovation and Entrepreneurship Program.

The blog can be found at www.thefashioncookbook.com. It also has a presence on Facebook, Instagram, Pinterest, LinkedIn, Twitter and, soon, YouTube.

Founded in 1887 in Worcester, Massachusetts, Clark University is a liberal arts-based research university addressing social and human imperatives on a global scale. Nationally renowned as a college that changes lives, Clark is emerging as a transformative force in higher education today. For more information, see www.clarku.edu.

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